15% shorter interviews with questfox mobile version #seriousfun

We have implemented the questfox device agnostic version more than a year ago, still researching the ways of market research of the future.

Mobile questionnaires are still a problem for the industry as they are not following the quick pace of adoption to mobile devices of their user base. The non-mobile-optimized questionnaire takes some 10%-20% more time to be completed, resulting in higher costs for recruiting and incentives.

Inside of questfox you do not have to change anything to run your study on a mobile device. questfox does all the necessary adaptations for you. After running thousands of interviews we can proudly announce that our idea of a mobile version is very much appreciated by the interviewees, resulting in SHORTER interview times compared to the desktop versions.

Here is an example:

A questionnaire design to take 15 minutes of answering time resulted in:

  • 1029 Seconds on Desktop/Laptop Version:
    or Median: 17 Min, 9 Sec. (Mean: 18 Min, 19 Sec.)
  • 890 Seconds on Mobile Version:
    Median: 14 Min, 50 Sec. (Mean 15 Min, 52 Sec.)

In other words: questfox can save you time and money with the mobile adaptions.

Still one problem of mobile research is not solved: The drop-out rate on mobile devices remains higher. It may be because of the very high competition of fun applications on one’s device. We need to cope with that in the future. Fun approaches do not care about market research issues. This is why our development acts under the label serious fun.



Rensis Likert would love questfox. Examples of animated scale examples for market research in questfox

The Likert Scale is the origin of all rating scales. We have been using graphical scales for the last 10 years successfully. In the development of mobile research methods we see an even stronger need for graphical interaction.

The opportunities of questfox allow to use different scales with adapted sliders. The scale can be used with a mouse or with a touch event.
On mobile devices the scale is responsive, but the relative dimension of the scale stays the same.

To inspire you to create your own individualized scales we are sharing some animated examples of scales used with questfox.



















Hoping to see more creative scales from the questfox community.

Thanks to Rensis Likert who is and always be the father of modern scaling. We guess he would appreciate some of our ideas.