15% shorter interviews with questfox mobile version #seriousfun

We have implemented the questfox device agnostic version more than a year ago, still researching the ways of market research of the future.

Mobile questionnaires are still a problem for the industry as they are not following the quick pace of adoption to mobile devices of their user base. The non-mobile-optimized questionnaire takes some 10%-20% more time to be completed, resulting in higher costs for recruiting and incentives.

Inside of questfox you do not have to change anything to run your study on a mobile device. questfox does all the necessary adaptations for you. After running thousands of interviews we can proudly announce that our idea of a mobile version is very much appreciated by the interviewees, resulting in SHORTER interview times compared to the desktop versions.

Here is an example:

A questionnaire design to take 15 minutes of answering time resulted in:

• 1029 Seconds on Desktop/Laptop Version:
  or Median: 17 Min, 9 Sec. (Mean: 18 Min, 19 Sec.)
• 890 Seconds on Mobile Version:
  Median: 14 Min, 50 Sec. (Mean 15 Min, 52 Sec.)

In other words: questfox can save you time and money with the mobile adaptions.

Still one problem of mobile research is not solved: The drop-out rate on mobile devices remains higher. It may be because of the very high competition of fun applications on one’s device. We need to cope with that in the future. Fun approaches do not care about market research issues. This is why our development acts under the label serious fun.