#Gurkensalat: Historical innovation in market research with questfoxPosted: 11. June 2018
“Das Pferd frisst keinen Gurkensalat.”
Translation: “The horse does not eat cucumber salad.”
This is the first sentence ever spoken in telecommunications as used by the German inventor Philipp Reis, who invented the phone call years before Graham Bell had the idea patented and became world famous.
Reis called his invention “Telephon” which later became the international name for something we use on a daily basis.
Voice interaction is going new ways. We are always trying to change the market research game and are very proud to present the first pure digital speech interaction in market research powered by questfox.
The new questfox feature of Text2Speech lets you create speaking questionnaires. Any text implemented is read out loud to the respondent by an artificial voice. Together with our already developed Voice question type functions we are looking forward to see complete questionnaires without ever using text anymore.
We are not yet there, but this is an attack on the classic telephone interview. We are not only looking for the reduction of cost when developing such an approach, but we are also trying to create interviews of higher quality because of the standardization of the spoken interview.
A big plus is the opportunity to use questlogix and analytic tools in the background. A fully functional digital voice interview would outperform the classic approach by far. It is faster, of higher quality and definitively cheaper.
To honor Philipp Reis, the courageous German inventor, we invite you to test these functions under the hashtag #Gurkensalat. Let us see, what this technology brings.
At the moment we start doing our testing in the German language only. English is soon to follow with the opportunity to select different voices.