15% shorter interviews with questfox mobile version #seriousfun

We have implemented the questfox device agnostic version more than a year ago, still researching the ways of market research of the future.

Mobile questionnaires are still a problem for the industry as they are not following the quick pace of adoption to mobile devices of their user base. The non-mobile-optimized questionnaire takes some 10%-20% more time to be completed, resulting in higher costs for recruiting and incentives.

Inside of questfox you do not have to change anything to run your study on a mobile device. questfox does all the necessary adaptations for you. After running thousands of interviews we can proudly announce that our idea of a mobile version is very much appreciated by the interviewees, resulting in SHORTER interview times compared to the desktop versions.

Here is an example:

A questionnaire design to take 15 minutes of answering time resulted in:

• 1029 Seconds on Desktop/Laptop Version:
  or Median: 17 Min, 9 Sec. (Mean: 18 Min, 19 Sec.)
• 890 Seconds on Mobile Version:
  Median: 14 Min, 50 Sec. (Mean 15 Min, 52 Sec.)

In other words: questfox can save you time and money with the mobile adaptions.

Still one problem of mobile research is not solved: The drop-out rate on mobile devices remains higher. It may be because of the very high competition of fun applications on one’s device. We need to cope with that in the future. Fun approaches do not care about market research issues. This is why our development acts under the label serious fun.

#questfox feature alert: WYSIWYG

questfox is serving the needs of market research professionals as well as market research newbies. The bridge between the needs of the pros and those who are not really interested in details of research functions is not always easy to cope with.

Happily we announce a development status that covers both needs at the same time. Inside of questfox you can now test the “What you see is what you get” function of setting up questions.

The basic needs of changing questions, items, scale texts and pictures all in one view are covered now. Just change those things and press SAVE.

The research professionals will still need to go for details of randomization or changing to individual scales and sliders and additional settings.

The question and item texts can be changed by typing in the text.
Additional settings are described underneath.

The answers and scale descriptions can be edited in the same way.

Do not forget to press save as these changes are only permanently in the system after pressing SAVE.

#questfox feature alert: Living tables

questfox feature alert: Photos – Qualitative studies in quant online research projects with questfox

We are proud to anounce the new opportunity of taking and uploading photos in a browser based survey approach. A new question type called “Take a Photo” is integrated into a survey page using your devices abilities to photograph or to upload a picture.

We are looking forward to support device agnostic research. This fantastic function is also working on your desktop or laptop device. Depending on the devices attached to your computer you may also take a picture or upload from your computer into the questfox questionnaire. If you do not have any of those devices available you can also drag ‘n drop pictures from one webbrowser tap right into the questfox survey.

New opportunities of qualitative research are now possible integrating quantitative and qualiatative approaches with numerous respondents. The questfox Living Report offers you the opportunity to report the pictures taken based on all other reporting functions of filtering and benchmarking.

We are looking forward to see how your creativity uses this new opportunity in research. Please have an eye on the copyright issues that may arise from this new access to qualitative research.

The function is implemented in our test environment and will be available to all users in 2016.

This is how a question in the survey now could look like

The feature is available in questfox under MR Pro
(requires questfox Professional Edition):

Meet the pangea labs team at Research&Results 2015; Exhibition Hall 2 Booth 205, #rr15

We are happy to present the next generation development of device agnostic research at Research&Results in Munich in October 2015. We would be pleased to meet you in Exhibition Hall 2 at Booth 205, where we can discuss the future of research.

http://www.research-results.com/trade-show/overview/index.html

questfox feature alert: Questionnaire resumption in panel surveys allows to switch device during survey

questfox is used more and more with professional marketing plattforms recruiting people’s willingness to participate.
In recent times we encoutered problems when people where losing the connection to the questfox servers and were forced to re-take the entire survey. These times are over now. 

questfox is now able to re-start the on-invitation survey on the page where the respondent stopped. 

Using this technology it is even possible to start a survey on a mobile device and then ask the participant to move to their Desktop Computer. Looking forward to see how the questfox community implements this feature in multi screen research ideas.

#questfox update alert: Device Agnostic Design for the surveytaker

The world of research is driving into mobile first approaches. We seriously regret the lack of methodology in the newest approaches of mobile research, when researchers are doomed to use simple voting questions instead of complex systems of research interviews. We are trying to make mobile research serious as well and even fun when possible. We call it @seriousfun.

The questfox team has been busy all year to develop a consequent device agnostic approach for the respondent’s user experience while taking a survey. Device agnostic means that we do not believe in the support of a specific device but we plan to support any device and browser that follows the defined internet standards (some of the big players are not always doing that).

With the end of the month of september 2015 we will publish a major questfox update that will totally change the user interface towards the respondent. The new questfox solution will be adaptive to all kinds of screen sizes without setting any formatting anymore. As usual we focus a little more on methods hoping to offer a fabulous set of methods to be used even on smartphones.

All your existing questfox projects continue to work as before. But you can opt for the usage of the re-designed surface of the questfox user interface for each project – may it be old or brand-new. Little by little you can update your existing projects and questions by adding some new graphical features to your questions.

In order not change everything at one point we decided to keep the questfox user interface for the surveymaker the same for the moment. A major update with usability improvements is scheduled for later. So questfox will look familiar to you after the update with only some new detail functions.

All other functions of CREATE, INVITE and REPORT stay the same.

What do you have to do? Nothing!
Just wait until we let you know how to allow your respondents to access the new device agnostic interface.

Hoping that you enjoy this milestone of mobile research as much as we do.