Device Agnostic Implicit Measurement with #questfox #system1 # implicit #seriousfun

Happy to announce a break-through in the development of a brand-new question type inspired by the ideas of Daniel Kahnemann and Amos Tversky.

The question type Implisort is meant to cover the system 1 environment of fast and instinctive decision making.

We are very proud to be the developer of the first worldwide implicit measurement tool that works on all kinds of devices without necessary technical adaption. The question type is functional with multiple interaction tools like mouse, defined keyboard keys or even touch screens. This also includes mobile smartphones.

The continous development of our TinSort idea is now measuring the time a respondent needs to answer to a specific stimulous. Series of simuli can be exposed in random sequencens to be answered and measured in reaction time.

The new question type ImpliSort is avaiable exlusively in questfox. It can be combined with any other question type and therefore be analyzed in totally different szenarios.

The flexibility of questfox allows to transfer data and even react on data given by the respondents (Ex. Someone slower than average is re-directed to other questions).

We are entering a new field of research allowing questfox users to develop their own approaches of implicit measurement. We are just the technical provider of an idea which will grow with the usage of more savvy people in the world of psychology. Looking forward to see your ideas grow with our tool.

We have to admit that we are still running a series of questions testing the effects of different interactions modes and their results in numbers. We will be able to deliver a lot of new ideas based on that initial idea of analyzing decision making in system 1.

By the way: We still offer a complex world of system 2 questions in the Analytic Hierarchy Process environment. With our recent developments both worlds can be better understood in the future. A combination of this idea with other questionnaire approaches helps to develop new research ideas.

WaveNet Text-to-Speech integrated into questfox

Reading out loud the research question

For years we have been using different tools to create synthesized speech from text. In 2017 these features were implemented in questfox in times when it was even a little too early for that technology. Our speakers sounded a little too artificial to the human hear.

With the last update we are now able to deliver more human sound in the reading out loud functions of questfox by integrating WaveNet right into questfox.

WaveNet

This is what Google tells about the WaveNet Development.
“Google Cloud Text-to-Speech enables developers to synthesize natural-sounding speech with 100+ voices, available in multiple languages and variants. It applies DeepMind’s groundbreaking research in WaveNet and Google’s powerful neural networks to deliver the highest fidelity possible. As an easy-to-use API, you can create lifelike interactions with your users, across many applications and devices.”
Source: https://cloud.google.com/text-to-speech/

TTS in questfox Multimedia Insights

You will find the function right under Multimedia Insights – Text to Speech

At the moment we offer 5 languages for the text-to-speech functionalities inside of questfox. The default language is English (US).

5 languages already available in questfox

WaveNet was first supporting English and only integrated German lately. It may take some time before other languages may be available. We will keep you updated on the issue.

Select the voice of your choice

Listening while reading?!?

We are still in consideration whether participants should listen and read at the same time. Some of our own people argue that we should force interviewees to listen only. If you plan to do this you can set the visibility of the text to hidden by integrating the following into CSS.

Click on View – Source Code to open the HTML Window of the editor.

Put the following command in front of your text

<p style=”visibility: hidden;”>Your text here</p>

And you will no longer see the written words.

Please only do so once your text is finalized because you will not even see the text anymore in the editor 🙂

Future of speaking software

Looking at the speed of development we are pretty confident, that these functions will become better and better. It’s not bad already. But are you and your respondents already ready for this?

An interesting project in South Africa showed us the potential of this approach with people who are listening to the read out loud questionnaire.

How to motivate survey participants from the start?

Every questionnaire is too long

It is a sad truth that every questionnaire is too long. But the reason why respondents drop-out are more related to the first minute of interaction than to the actual duration of your questionnaire. On average more than 50% of the people clicking on your survey link drop out on the INTRO Page. They run away as you are trying to say hello. So please take some extra care when designing this page.

INTRO Page is the most important page in a survey.

The INTRO-Page is by definition the most important page of your questionnaire. Here people are coming in after an e-mail invitation or a link on social media not exactly knowing what to expect from the survey (sometimes even not knowing that it happens to be a survey).

So please make sure, that these first seconds of the contact with an unknown third party are a pleasant experience. Try to integrate some interesting things and try to avoid boring necessities like legal texts (if your institution does allow you to link=hide that somewhere else)

Killers of Motivation

• Standard text is not a motivator
• The detailed descriptions of your problem is not helping others
• Your internal issues are not motivating
• Legal hints are not motivating
• The need to scroll is a killer on a desktop and even worse on a smartphone resulting in drop-out rates. If one can’t see the start button chances are high to lose that person even before the start.
• Big pictures need to be downloaded by the participants and will create drop-outs when they come in slow over slow internet connections.

Suggestions for motivating INTRO pages

How to create a motivating INTRO Page in questfox?

Manipulating the Intro page is questfox is easy as the Intro page receives it design from the question page Q1. Whatever you design in Q1 becomes the design of the intro. Here is the trick if you want to use a specific design for the intro:

Add an empty question page and move it to the position as Q1

Example of an intro page with positive effects on participation

The following example is pretty easy to set up following those instructions.

• Upload animated GIF in the middle of a white INTRO Text

• Big Photo uploaded in the background of the outer frame under Project Style

• Set color of the inner frame to black and Opacity to 0,6

Hope this helps you think about the motivating intro. Looking forward to see you create marvelous intros.

More inspiration on animated content under https://giphy.com/kochstrasse

The real voice: feature alert organizable folder structure for audio and video recordings

More and more of our customers are discovering the beauty of Voice or Video answering in research interviews.

The quality of the transcriptions is getting better day by day, but a lot of our users still like to record the audio file as a backup for the transcription (user’s conscent is always required).

With the growing number of recordings, the organisation of these files becomes difficult. Some project owners would like to save the files week by week. Some would like to organize the content by question number and just recently some users wanted to save these files organized in a separated folder for each participant separately.

From now on it is possible to define the way your audio/video files are stored.

Under Project Settings you can select

Organize audio/video file upload by…

Default is organisation by QUESTION

This setting right away changes the way multimedia recordings are saved in your project. You will still find those files in the folder survey_uploads in the FileManager.

A glance at our future development. In order to save data and to make it more secure we will allow to user your own SFTP server for these uploads. Please allow us some weeks before we can officially publish this security update.

Update November 2020: The SFTP Connection to your own server is ready to be used. More details under:

https://questfox.wordpress.com/2020/11/01/clients-sftp-server-integration-for-audio-files

Update Speech2Text in questfox #time #confidencescore #realvoiceofthecustomer

With every study we learn about new requirements in the brand new world of speech in research. After some thousands of interviews we realized, that two additional informations are always demanded by the users of questfox when using the automatic transcription features.

1. Duration of a speech answer
   There are several reasons why it makes sense to track the answering time. The API business is counting the seconds and makes us pay for their services. The researcher wants to know if people really take the time to answer. And brand new analytics tools for emotional voice analysis require a minimum answer time before their services can be used (eg. 7 seconds minimum). Even before one could implement the time measurement on a questfox page (para data). But as it only measured the time between appearance and pressing the “next” button, we now become more precise by only counting the seconds, the microphone was used.
2. Transcription Confidence Score
   The confidence score between 0 (worst) and 1 (perfect transcription) is an educated guess about the quality of the transcript. After testing this feature with an extra question type we finally integrated it into all transcription question types as it is often demanded.
   See the explanations on the transcription confidence score in this prior post from Mai 2019

You will all take advantage of those features right away. The only inconvenient thing is, that you will have to integrate the question types again from scratch, as the old versions will no longer function. Sorry for this inconvenience, but the advantages of using those desired features are only a click away for you now.

The video question type does not cover that feature set yet. We will keep you informed if this new feature will also be available in the world of video.

#questfox major update alert: 41 languages supported by questfox speech module for research #therealvoiceofthecustomer

We know that the answer to all questions of the universe is 42. And we are getting there soon and even beyond. In our constant development towards new forms of research interaction we are integrating more and more languages into questfox.

At this point in time we managed to integrate 8 different languages with their respective versions spread around the world. See our interactive map of supported languages

We are well aware of the fact that this only the beginning. We need to integrate the needs of the entire planet in order to bring continents back together again. We are pangea labs and we are establishing one world of understanding with no boarders in our minds.

By now we group these functions under “Multimedia Insights”. Perhaps it is even time for a new paradigm in asking questions. Research will not remain the same when using speech.

We are looking forward to your suggestions about the use of speech in research. Contact us under info@questfox.com